Customer-driven strategies based on instant issuance technologies are making quite an impression on financial institutions. Benefits include a better customer experience, increased brand loyalty and greater market share.

The decision to offer instant issuance-based services can expand brand reputations and attract new customers. Financial institutions of all sizes are looking to drive down operating costs and maintain healthy commercial performance.

Instant issuance can help by:

• Allowing customers to pick up an emergency replacement
  card in a branch eliminates the overnight expense of sending
  the new card and provides a better experience for the customer.
• Transitioning lower value transactions — deposits, withdrawals,
  and loan payments, for example — to self-service channels
  such as ATMs, online, and mobile.
• Giving customers instant access to their cards increases
  activation and usage rates, since consumers can start using
  their cards immediately.